Hang around for awhile and you'll see some cool entries in this emerging group at http://www.therainforestgarden.com/
This is a Neoregelia called Olens Vulcan x 696 x Concentrica. It was $8.00 and already mounted when I bought it at our Houston Bromeliad Society sale. The x's mean that it is a hybrid cross and someone has been busy since there are 3 parents listed. The unusual 696 part in the middle is probably a seedling number. This usually means that the person is a very serious hybridizer and has many years of experience. I've bought a number of seedlings from this person and they are all wonderful plants. I love this plant because it came back from a terrible freeze last winter. This is fairly rare for Neoregelias.